Hi I’m Brooke…
I help mission-driven companies design the engine to scale revenue after initial growth stalls.
My career was spent building and rebuilding commercial systems for specific growth initiatives. From launching a regional branch in healthcare to pioneering a climate tech company's entry into North America, I've consistently been the first commercial hire—the person handed a mission and a blank slate.
I kept seeing the same pattern. After initial traction, growth slowed down and no one could pinpoint why… the elephant in the room. The problem was rarely the product or the people. It was the gap between a powerful mission and a practical, repeatable way to sell it at scale.
This gap costs more than money. It costs morale, time, and impact. The conventional fixes often make it worse: vague strategy retainers that deliver decks, not direction, or expensive sales hires who have no playbook to execute.
Elephant GTM exists to close that gap with clarity and execution.
My Two Unconventional Foundations
A Background in Neuroscience & Consumer Behavior: My education is in how people think, decide, and act. I don't apply off-the-shelf business frameworks. I start by analyzing how your buyers process information and make choices. This is why our work always begins with audience and messaging—it's the cognitive groundwork for everything that follows.
Operator Experience, Not Theory: I haven't just advised on GTM strategy—I've built it, sold from it, and scaled teams with it. From 300+ daily cold approaches to stewarding a $1B+ enterprise portfolio, I’ve been in the trenches. I build systems that are practical, field-tested, and designed for the team that has to run them.
My Proven Track Record
At Carbon Clean: Entered the North American market as the first commercial hire and built a $170M pipeline from zero in one year.
At Elemy: Launched a new partner channel from scratch and scaled it to $19M in annual recurring revenue (ARR).
At 1st Class Medical: Launched and scaled a new regional branch, hiring and leading a 30-person team to consistently exceed revenue targets by 153%.
Your mission deserves a commercial engine that matches its ambition. Let's build it.
Reach Out
Have questions, need to talk through a roadblock, or just want to connect? Get in touch because I’m excited to learn about your mission and its goals.