Commercial Decision Review

$6,000.00 $9,000.00

A strategic 3-week review that forces leadership clarity on who to target, how to position, and where to focus next.

Ideal For

• Founders with early traction but stalled growth. (You have product-market fit, but revenue has plateaued and you can't pinpoint why.)

• CEOs preparing to raise capital or make a key hire. (You need a solidified story and strategic plan to justify investment, both internally and externally.)

• Leadership teams stuck in "could do" debates. (You have too many priorities, conflicting opinions, and need one aligned path forward to execute.)

• Companies entering a new market or launching a new product line. (You need an agreed-upon strategy to align the team and make critical launch decisions.)

Deliverables

1. Messaging & Audience Evaluation: An assessment of how your current public narrative resonates with your stated target market and where critical gaps exist.

2. Market Position & Competitive Context: An evaluation of your strategic differentiators and whitespace opportunity within the competitive landscape, using publicly available data.

3. Strategic Decision Brief: A concise, leadership-ready document with 3-5 high-priority recommendations and a ranked action plan to align your team.

How It Works

• Week 1: Your Time ~1.5 hours

  • A 60-minute leadership call to align on commercial questions, challenges, and goals.

  • Async material sharing.

• Week 2: Your Time 0 hours

  • Deep-dive analysis of your position, message, and market.

• Week 3: Your Time ~2.5 hours

  • A 60-minute presentation of key insights and recommendations.

  • Async review and feedback on the draft brief.

  • A 30-minute final alignment call with your Strategic Decision Brief delivered.

What I’ll Need From You

• Your current Ideal Customer Profile (ICP) description.

• Your pricing page or rate card.

• Your main sales collateral (e.g., pitch deck, one-pager).

• Your top 3 business goals for the next 12 months.

Sales Motion Implementation

$30,000.00

An 8–10 week, hands-on implementation to build your custom sales playbook, defined sales process, and team execution rhythm.

Ideal For

• Scaling companies beyond founder-led sales. (You have early traction, but every deal feels custom and scaling seems chaotic.)

• First sales hires without a "way we sell here." (You've hired your first AE or SDR, but they're recreating the wheel on every outreach and demo.)

• Teams with revenue but unreliable forecasts. (You're making sales, but your pipeline is a mystery and forecasting is a guessing game.)

• Leaders preparing to scale the sales team. (You're planning to hire more reps and need a consistent, trainable system in place first.)

Deliverables

1. Custom Sales Playbook: Your documented system for outreach, qualification, demos, and closing, including value proposition, messaging sequences, and objection handling.

2. Defined Sales Process & Pipeline: A stage-gated workflow with clear stages, exit criteria, and ownership, to support forecasting and accountability.

3. Launch & Adoption Support: Live training and coaching to operationalize the system with your team, ensuring it’s used in real deals.

How It Works

Prerequisite: A completed Commercial Decision Review or equivalent agreed-upon strategy.

Weeks 1-2: Your Time: ~1.5 hours/week

• A 90-minute strategy & system alignment workshop with leadership, detailing how strategy translates into daily sales activities; agreement on implementation outline, priorities, and team roles.

• Async material submission.

Weeks 3-6: Your Time: ~2 hours/week

• A 60-minute weekly session with team to collaborate on the playbook, email sequences, and sales process being mapped.

• Async review and feedback on drafts.

Weeks 7-8: Your Time: ~4 hours/week

• A 2-hour live walkthrough of daily sales playbook and stage-gated pipeline process to teach the new system and run practice scenarios.

• A 60-minute weekly session to troubleshoot and refine using real pipeline deals.

Weeks 9-10: Your Time: ~1.5 hour/week

• A 90-minute refinement and handoff call to review system performance using your live deals, lock in final refinements, and establish your team's internal plan for the next 90 days.

• Final async review and formal approval on all delivered assets.

What I’ll Need From You

• Your foundational strategy (A completed Commercial Decision Review or equivalent strategy document).

• Read-only CRM access for the past 6 months of deal history.

• All current sales materials (decks, one-pagers, email sequences, call scripts).

• Weekly collaboration with the people who sell (founder, sales lead, or reps).